On October 20, 2026, a guest lecture was held at Kh. Dosmukhamedov Atyrau University for students enrolled in the educational programs "Economics," "Marketing," "Management in Industries," "Economics and Public Administration," "Accounting, Auditing and Analysis of Business Processes," and "Finance and Analytics."
The event was organized by Liza Baktygalikyzy Izbasarova, Associate Professor of the Department of Economics and Management, Candidate of Economic Sciences, and Ainur Ramazankyzy Tazhidenova, Senior Lecturer and Master of Economic Sciences.
The guest lecture was delivered by Samal Nurlybekovna Mukhtarova, Coordinator of the Foundation for Social Programs and Innovations.
The lecture, entitled "Business Model and Its Place in a Business Plan," was conducted at a high professional level and aimed to enhance students' entrepreneurial knowledge, provide them with an understanding of the fundamentals of running a business, and develop their entrepreneurial mindset.
During the lecture, the essence and significance of a business model, its key structural elements, its role in business plan development, and the specific aspects of establishing a successful business were discussed.
In addition, students gained valuable insights into the effective implementation of business ideas, identification of market needs, and proper planning of entrepreneurial activities.
The guest lecture provided students with an opportunity to expand their theoretical knowledge and increase their interest in developing their own business projects in the future.
Such informative and meaningful events contribute to students' professional development, encourage the implementation of new ideas, and help enhance their entrepreneurial potential! ✨
