Work aimed at developing and promoting the “Study in Kazakhstan” project was carried out in Astana under the organisation of the National Center for the Development of Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan. Hamidulla Saltanat Khubaidullakyzy, Specialist at the Office of International Partnerships and Internationalisation of Kh. Dosmukhamedov Atyrau University, took part in the initiative.
As part of the work, practical recommendations were developed to promote Kazakhstan’s higher education system internationally, attract international applicants to Kazakhstani higher education institutions and further develop the unified “Study in Kazakhstan” educational brand.
Participants contributed to the development of the “Study in Kazakhstan” logo aimed at increasing the project’s visual recognition. They also put forward proposals for promoting the project through social media and digital platforms, creating content featuring international students, strengthening communication with international audiences and promoting Kazakhstan’s educational opportunities in new target countries.
As part of the programme, visits were organised to L.N. Gumilyov Eurasian National University and Astana IT University. These visits provided an opportunity to learn about the universities’ experience in working with international students, their educational infrastructure and their approaches to internationalisation.
Dr. Selman Arslanbaş, an international higher education strategist and Adviser to the Minister of Science and Higher Education of the Republic of Kazakhstan, also participated in the initiative. Together with the participants, he discussed ways to promote the “Study in Kazakhstan” project internationally, effectively present Kazakhstan’s educational opportunities to international audiences and enhance the country’s attractiveness to international students.
The initiative was aimed at strengthening the international reputation of Kazakhstan’s higher education system, increasing awareness of the “Study in Kazakhstan” brand and developing new approaches to attracting international students to Kazakhstani higher education institutions.
